Reflections is a Community Interest Company which is a not for profit social enterprise. In many ways, a CIC runs the same as any other business as it has to cover its overheads etc. but the difference is the way that any profit generated is used. Any surplus monies have to be reinvested back into the company and the community that it serves. An example of this in practice was Reflections SW setting up a community tea dance which provided, free of charge, a weekly gathering in the local community attended by people with dementia, carers, friends and other interested local residents. A CIC can also apply for grants e.g. Awards For All.